The Story

Awaad captures the mystery and elegance of the eastern desert through an opulent blend of rare ingredients. Created for fragrance lovers who appreciate bold luxury, it delivers a powerful "beast mode" projection while maintaining remarkable balance. Master perfumer Jacques Cavallier-Belletrud expertly softened the intensity of dark smoky oud with a rich jammy rose accord and a touch of tart raspberry. Warm benzoin adds comforting sweetness, while incense and saffron create a deep, sophisticated finish. Unlike many traditional oud fragrances that can feel medicinal or overpowering, Awaad remains smooth, elegant, and highly wearable for both men and women. It is a fragrance designed to leave a lasting impression wherever it is worn.